Reversed Gender Roles in Sexist Vintage Ads
Talented photographer
Eli Rezkallah created this eye-opening photo series entitled, "In a Parallel Universe" that reimagines sexist vintage ads with the gender roles reversed to show how truly ridiculous they are. Here's what he had to say about the series...
"Last Thanksgiving, I was visiting my family in New Jersey and I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling "their womanly duties." Although I know that not all men like my uncles think that way I was surprised to learn that some still do.
These ads were made in the '50s and it felt at that moment that their essence is still present in the folds of today's modern social fabric.
I hope that people who are stuck in stereotypical gender roles imposed by patriarchal societies will be able to visually see the cracks in the limitation that those roles carry through this project."
Artist:
Eli Rezkallah -
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December 03 2018